Most people assume that you should have one website for each company. It's actually to one's taste, I know an artist that has her own watercolor website that also sells brushes and paint for another company too. The nice thing about her website is the fact her website will show up in 3 different web searches; watercolor artist, paints, and brushes. If you're selling products keeping your website diverse is the way to be more search able.
Another way of being diverse is having products for different markets. Let's say your a hard ware company website that specializes in tools. Well your main target of course will be men. But why not trying to market to women, by having smaller tools for them or lighter weight tools. Or someone who's left handed. These are some ways for a tool company to be a diverse website.
Look at the big websites that have just crushed all the markets over the years with multiple products. Perfect example is Amazon.com this website started off as a website that sold books, now look at it. You can find everything on it. Look at Nike, they started off as a track shoe company but now they have every sporting product out there. And they market to different consumers and different sporting markets. I mean how many times do you think they pop up at a search engine.
If your looking for a consultant that can help customize your website, Please contact me.
Keep Surfing,
Angela Laible
Magnivis Web Consulting
a.laible@magnivis.com
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